Starting point
A meaningful hand-drawn concept that could not yet reproduce consistently.
Case study · Author and personal brand
Thomas J. Gebhardt III Personal Brand Mark
A hand-drawn concept rebuilt as a balanced vector mark for an award-winning and Amazon bestselling author.
- Client / Project
- Thomas J. Gebhardt III
- Services
- Concept refinement, Brand mark design, Vector artwork
- Role
- Concept refinement, digital logo development, and production-ready vector preparation
- Collaborators
- Original concept provided by the client
What changed
Delivered
A balanced vector mark prepared for books, websites, social profiles, and promotional materials.
01 · Challenge
Keep the meaning, fix the construction
The client’s sketch established the central idea. It needed cleaner geometry, better balance, and a format that would reproduce in print and on screen.
02 · Approach
Use proportion to balance the mark
FocusPoint Design rebuilt the sketch as vector artwork and adjusted the spacing, alignment, and relationships between each element. Fibonacci ratios helped set the underlying proportions.
03 · Solution
The original idea, ready for real use
The finished mark keeps the intent of the sketch and adds the precision needed for books, websites, social profiles, and promotional materials.
Credits
Client: Thomas J. Gebhardt III · Logo refinement, vector development, creative direction, and design: Michael Tobita / FocusPoint Design · Original concept: provided by the client