Case study · Brand identity

Kidani Collectibles

A client sketch rebuilt as clean vector artwork, then expanded into primary, secondary, one-color, and reversed marks.

Client / Project: Kidani Collectibles
Services: Logo refinement, Logo system, Production artwork
Role: Vector refinement, composition cleanup, and scalable logo-system preparation
Collaborators: Original concept provided by the client

Kidani Collectibles logo prepared for light backgrounds.

What changed

Starting point

A client-supplied concept with uneven construction and one practical layout.

Delivered

Clean vector artwork, primary and secondary marks, one-color and reversed versions, and a usage guide.

01 · Challenge

Make the original idea hold together

The client supplied the central logo idea. Uneven construction and a single layout made it difficult to reproduce at different sizes and with limited colors.

The logo style guide documents safe space, approved variations, typography, and brand colors.

02 · Approach

Rebuild the artwork, keep the character

FocusPoint Design redrew the artwork as vectors, tightened the composition, and balanced the spacing without changing the direction the client wanted.

Secondary Kidani Collectibles symbol in gold — Secondary symbol developed for compact applications.

03 · Solution

One idea, ready for different uses

The final files include primary and secondary marks, one-color treatments, a reversed version, and a short guide showing which version to use.

One-color brown Kidani Collectibles symbol — One-color version prepared for restricted production methods.

Credits

Client: Kidani Collectibles · Logo refinement, system development, creative direction, and design: Michael Tobita / FocusPoint Design · Original concept: provided by the client