Starting point
One stacked mark designed mainly for light backgrounds.
Case study · Real estate
Kidani Realty Logo System
An existing stacked logo cleaned up and expanded for vertical, horizontal, light, dark, full-color, and one-color use.
- Client / Project
- Kidani Realty
- Services
- Logo refinement, Identity system, Production artwork
- Role
- Logo refinement, vector artwork, system recommendations, and production-ready exports
- Collaborators
- Original concept provided by the client
What changed
Delivered
Stacked and horizontal layouts with full-color, reversed, and simplified options.
01 · Challenge
Move beyond one stacked layout
The supplied mark worked mainly on a light background in a vertical space. It needed cleaner construction and options for websites, signs, print, social posts, and promotional pieces.
02 · Approach
Keep what people know, fix what limits it
FocusPoint Design corrected the spacing, alignment, and proportions, then built alternate layouts for wide spaces and dark backgrounds.
03 · Solution
A version for each common application
The final family pairs stacked and horizontal layouts with full-color, reversed, and simplified options. The team no longer has to force one logo into every space.
04 · Results
More range from the same recognizable mark
Kidani Realty received a coordinated set of logo files rather than one standalone mark. Business and performance results have not yet been documented.
Credits
Client: Kidani Realty · Logo refinement, system development, creative direction, and design: Michael Tobita / FocusPoint Design · Original concept: provided by the client